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Our London DNA


Our London DNA

There are over 4 million women living in London.
Inspired by their incredible, unique stories and by the everchanging spirit of the city…

We have created a beauty brand to answer women’s needs.

    

Our London DNA

London is one of the most diverse cities in the world. There are over 300 
languages spoken at the megapolis. London is all about embracing the different, 
recognizing and accepting everyone.  

And just like London…

We believe in creating beauty products for all kinds of beauty in the world.



Our London DNA

London is fashion. Today London ranks highly amongst the world's cities as a 
distinctive fashion center. 

And just like London…

We embody this authentic and confident spirit by adopting a trendsetter attitude.

Our London DNA

London is the world’s leading creativity and innovation hub, attracting people from around the world, hungry to start living their best meaningful lives. 

And just like London…

We embody the spirit of creativity and innovation through our cutting-edge beauty solutions, expertise, and technological know-how.



Our London DNA

London music scene is without a doubt one of the best ones in the world. People and bands like David Bowie, Pink Floyd, Amy Winehouse, Queen have changed the game forever! They captured our hearts and left us wanting more.

And just like London…

We took the essences of the youth, the music culture and the art scene of the city and embody their magic into a confident colorful urban spirit.

Our pillars


Our manifesto


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